What is the tie-dye clothing trend ?

The tie-dye trend is the must-have for this year 2020/2021! Colourful, a little bit original or totally relaxed, it's a nod to the 1970s that’s back in force this season. However, you should know that this colouring technique is the result of a genuine ancestral know-how that is still being practised today. So, if you want to treat yourself to a unique piece, this is the place to do it!

Origins of the tie-dye trend

The tie-dye trend was largely popularised by the hippie fashion of the 1970s and the psychedelic movement. More specifically, it’s an artisanal textile dyeing technique that uses a particular process where the fabric is rolled («to tie») before being dyed («to dye»).

However, this folding and dyeing technique actually goes much further back in history ! From Indonesia’s batik to Java’s ikat, this craft first appeared under the name of Shibori in 6th century Japan. At the time, indigo was mainly used, as it could be applied in an infinite number of ways. Depending on the fabrics and patterns, craftspeople practiced a real art of gradation by knotting, twisting and folding the fabrics. Today, it is still a craft technique that is widely used and has been revived to suit current trends.


A wardrobe essential !

Tie-dye is making a comeback and is now more on-trend than ever ! Now, the biggest brands no longer hesitate to use it, as do fashionistas and influencers from around the world. It has to be said that the 2020/2021 season is willingly revisiting the fashion of the seventies, if only through the unmissable « elephant bells » or tinted glasses. For those of you who are lifestyle fans, there are plenty of tutorials around that can help you give your clothes a second life using the famous tie-dye technique.

Obviously, this trend has no longer anything to do with hippie fashion and now favours more discreet colours, playing on pastel, and often gradient shades. Ideal for casual wear, tie-dye revives the faded colours of a beach dress, can be worn as an oversized t-shirt and is even chic in shades of grey and black. In short, a touch of vintage that’s all the rage, with a truly made-to-measure look when you decide to go for artisanal know-how!