W.E.I.R.D S.H.I.F.T (Ft. Max Loeffler)  

EXPLORING THE WEIRD ERRINGS OF SCIENCE 

Offering a curated range of products for both men and women, this collection is about mad scientist experiment, extending the idea of experiences in a more pop cultural way with a strong technical outdoor accent and streetwear approach.  

Picture a mad scientist searching formulas for the good of humanity in a secret undercover laboratory. Weird experiment process trying to modify humans to save humanity. For the good but maybe ends up for the worst. 

Featured Artist Max Loeffler helped us get the graphical mood of the collection through this single artwork he came up with. Keeping this idea of how science and humanity merge together.